Since its very foundation, Gençer Aluminum has opted for a fully-integrated aluminum processing plant to meet customer demand most flexibly. Extrusion, homogenized hot-top billet casting, die tooling, anodizing, powder coating, wood-effect coating and accessories facilities are in accordance with international quality standarts. The ISO 9001:2000 Certificate and CE “Factory Production Control” Certificate prove Gençer's Quality Management System and ensures the needs for traceability for Gencer's products. Qualanod Certificate promotes the quality of anodised aluminium and anodizing facility and similarly Qualicoat certifies the plant and production quality of electrostatic powder-coating.

Gençer Aluminum's strategy has been to consistently offer newer and better products and to renovate its product portfolio. By emphasizing product diversity and know-how, Gencer created its own systems and attracted attention of public and private enterprises. The firm owes its prestigious standing in domestic market mainly to its own design-registered door - window, sliding and facade systems.

Currently Gençer has a loyal customer portfolio thanks to the emphasis it puts on flexibility in meeting specific and varied customer demands. Custom profile demands in line with the technical drawings provided by customers can be met in a short period. At present Gençer has over 2500 extrusion dies. Profiles that Gençer have been exporting are serviced to various sectors including architecture, automotive, machine, furniture - interior design, and air-conditioning.

Gençer constantly strives for win-win negotiations, aiming to be its customers’ top partner, and operates accordingly. Gençer Aluminum is determined to carry on its strategy involving market expansion and product development.to the future.